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Festivals & Events

Slow Down and Make Something: Sendai's Handcraft Traditions Are Having a Quiet Moment

In a city better known for beef tongue and samurai legends, a quieter revolution is unfolding in small studios and wooden workshops. Sendai's traditional crafts — from kokeshi doll carving to hand-dyed indigo textiles — are drawing a new generation of makers, and curious American travelers are welcome to pull up a stool. Here's where to find the hands-on experiences worth slowing down for.

Jul 21, 2026

Bombed, Rebuilt, and Better Than Ever: The Unlikely Rise of Sendai's Modern Soul

Sendai was leveled in World War II, but what rose from the rubble wasn't just a city — it was a statement. Learn how deliberate choices about culture, greenery, and identity turned Sendai into one of Japan's most livable and most overlooked urban gems.

Jul 20, 2026

The City That Walks With You: Temples, Trees, and the Joy of Getting Lost in Sendai

Sendai isn't just a stopover between Tokyo and Kyoto — it's a city built for wandering. From ancient temple paths shaded by towering zelkova trees to quiet shrines tucked between modern coffee shops, Sendai rewards curious travelers who are willing to put their phones away and just walk.

Jul 20, 2026

Two Million Visitors Can't Be Wrong: Inside Sendai's Legendary Tanabata Festival

Every August, the streets of Sendai transform into something that looks like a fever dream designed by the world's most talented paper artists. Sendai's Tanabata Matsuri is Japan's largest and most visually spectacular star festival, drawing over two million visitors to northeastern Japan each summer. If you've never heard of it, that's about to change.

Jul 20, 2026